Guiding Light - Social Media Marketing

The Internet is constantly changing the way consumers communicate with you, your brand and your company. It is no secret that the Internet's impact on business is important to the bottom line, social media's impact is becoming increasingly something that all lines of business and levels are taking notice of. Discussions and strategies on how to use and leverage social media to communicate with customers and gain more revenue from governments, non-profits, automotive, finance, every industry is watching and trying to leverage.

Can social media be used to help your company accomplish its business goals? - build a better brand, turn customers into evangelists. 

Dr. Cindy Gordon, CEO, Helix Commerce International Inc. - The Power of Web 2.0 Collaboration Media

Join International Thought Leader of Collaboration and Innovation Strategy, Dr. Cindy Gordon, Founder and CEO of Helix Commerce share a jamming presentation using one of the hottest Web 2.0 technologies, Octopz, winner of the top 5 technologies to watch for at the recent Tim O’Reilly Web 2.0 Valley conference. Dr. Gordon’s presentation will set the stage to define the Web 2.0 Social Media and Collaboration market landscape, provide a vision of the mash-up rage that will further shape new marketing strategies to win customers, highlight innovative companies leveraging new solutions like pod casting, wikis, blogs, social networks, complexity science techniques to increase customer reach. Her session will also provide global market research insights from her new book: Why Buy the Cow : How OnDemand is Revolutionizing the New Knowledge Economy. Join Cindy and other speakers to learn about Jamming with Web 2.0 Collaboration Media.

Eli Singer, Managing Director, Social POV - Case Study - Leveraging your corporate blog

Learn how WWF-Canada used their blog, YouTube, Flickr, del.icio.us and word of mouth paired with an outdoor event in dowtown Toronto to launch their national global warming awareness campaign.  

* Full breakfast is included in event registration 

** Interested in bring your clients or team members of 4 or more - contact us for discount rates.

*** 5% cancellation fee will be applied upon minimum 48 hours notice
 

Power Breakfast Seminars :

• Get In
• Get Fed
• Get Networking
• Get Educated
• Get Successful
  

 

 

 

 

Tuesday, May 29, 2007 from 8:00 AM - 11:00 AM (ET)

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Metro Toronto Convention Centre
255 Front Street West
South Building
Toronto, Ontario M5V 2W6
Canada

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Via Michelin

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